Superior Trailer Sales Company History

Superior Trailer Sales Company was established in 1983 by Frank Deel in Dallas, Texas. Under Frank's leadership, STSCO became one of the largest trailer dealerships in the US, adding locations in New Braunfels, Texas; Houston, Texas; Oklahoma City, Oklahoma; and Little Rock, Arkansas. Each year, we are are a top dealer for Fontaine, East, Dorsey, Doonan, and others.

In 2018, Superior Trailer Sales was purchased by W&B Service Company, further expanding the company's trailer sales, service, and parts offerings. Together, W&B Service Company and Superior Trailer Sales form the most comprehensive dealership for all things behind the cab of your truck: semi-trailers, refrigeration units, truck-bodies, liftgates, APUs, and telematics.

Today, STSCO has sales locations across Texas, Oklahoma and Arkansas. Comprehensive parts and service support is provided by W&B's network of 20 locations and over 100 mobile service trucks. Superior Trailer Sales Company remains the Nation’s top dealer for Hyundai Translead, Fontaine, Dorsey, Doonan; and regularly ranks in the top three for all other OEM’s.

Superior Trailer Sales Company continues to build upon the company’s long-established legacy of sales and service excellence. Being the most service-oriented company in the transportation equipment industry will always be our goal! Our team remains focused on providing you, our customer, with an exceptional experience.

We invite you to search our inventory, contact us or drop by one of our locations, but most importantly,
 

Do Not Buy a Trailer without Talking to Superior Trailer Sales First!